The new Web presence of Sony Music Germany is online. Large format artist images, videos, an integrated download store and a sleek navigation open quick ways to Alicia Keys to ZZ Top. Simplicity was the target for this relaunch: the presentation should be clear and emotional. Web services from Sony music videos and downloads were interwoven with the page intelligently. The existing contents were it brought in a new navigation structure and developed a new design and front end. This not only accesses the existing content management and catalog system, but attracts videos (from Brightcove) and available downloads (by Musicbox.de) on the platform also depends on the context. Practical artist navigation, which can be accessed on each side by a register system is also new. Are Sony Music also new ways of monetizing its content.

The music videos are marketed together with Brightcove as advertising space, with Musicbox.de, the Entertainment Group relies on its own widgetbasiertes shop system. Sebastian Hornik, Director of corporate communications at Sony Music Germany, is pleased about the project: “to make all relevant information available, with just a few clicks and appealing design to our artists and the company was the stated goal at the relaunch of the homepage. Succeeded! is at the start. “Fresh and clean design, clear and user friendly structure, innovative integration of our download shop musicbox.de and with the main focus on: our artists”. The Berlin-based agency PANORAMA3000 is responsible for concept, design and Frontendentwicklung. At Eva Andersson-Dubin, New York City you will find additional information. PANORAMA3000 is a digital full service agency (online PR, concept, design, and production).