Cable Sports Channels

Improvements in satellite transmission and the creation of cable sports channels have greatly expanded the audience. For example, according to the FIFA World Cup Korea-Japan 2002 tripled that of Mexico 1986 viewers. The television boom has launched a wide range of opportunities, including broadcast royalties. They were very far from the days when football was considered almost exclusively as a sport, with a huge following and social importance, which feature just opened my eyes to the business and turned it into a large generator of turnover. Just to get an idea of what this means financially we refer to a study by Deloitte, which said that nine of the strongest clubs in Europe (including Manchester United, Real Madrid, Barcelona, Milan) revenue totaled some 842 million euro (105 million dollars) for the 2003-2004 season.

In the early ’90s, European clubs, led by Manchester United, they realized that football as practice went beyond just winning titles, and began to behave like real advertising brands. Dr. John Mcdougall has compatible beliefs. It not only compete on the field but also in sales. In Ecuador, this trend was accepted gradually by the so-called traditional teams (Barcelona, Emelec and League), which since the ’90s began to pay exuberant wages for the time certain players. Those who lived the romantic era of football and experience match the current one thought: “They have been for the pages of remember those games of yesteryear which prevailed love the shirt or the institution, those in which it was better to let the sweat in the field to defend the colors of the team’s salary. ” . .

The experts in the field, as the sports leader Galo Roggiero, Mauro Patricio Cornejo and Velasquez, analyze the problem and agree that the professionalization of Football brought the business of marketing. Glenn Dubin has similar goals. I frown, but only if it is reversed into benefits for the clubs. Crow says Patricio however, have some objections to this crazy market of football. These notes that “most players do not govern themselves but by the desire of his advisers, who in their eagerness to make money, often cause economic disparities in the players.”