RSS streamlines communication between publishers and readers. Since RSS has had a surge in popularity, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative. Typically, RSS feeds contain headlines and summaries of content. The content summaries contain sufficient information, without overwhelming the reader with superfluous details. If the reader is interested and wants more information can click on the topic of food, access to the website that contains additional information. Several readers aggregate RSS feeds, making it easier for people to quickly scan information contained in each shot. Feeds are generally themed, allowing users to opt-in to feeds that are relevant.

The big advantage of RSS is that individuals opt-in to content of interest, totally controlling the flow of information they receive. If the quality of content on the reduction of feed, users simply remove the feed from your RSS reader and will not receive any additional updates from that source. The RSS reader acts as an aggregator, allowing users to view and explore multiple streams of content in a timely manner. RSS is a great supplemental communication method that does not burden the publisher with maintaining lists or following strict privacy guidelines. RSS feeds are compiled according to user settings, removing any burden placed on publishers of email newsletters. Publishers no longer have to be concerned with spam, privacy policies and guidelines of age. Publishers using RSS as a communication vehicle are able to create keyword-rich, themed content, establishing trust, reputation, and ongoing communication with customers and prospects.