Advertising is dead, long live advertising! The old ads in the form in which it prevails now, dying. People it become boring. Many of the practices of the advertising business talking about it and write. Vdalblivanie in mind the consumer information about the product useless. It's time to talk about his feelings and emotions. Continue to learn more with: lee marks. In Russia, it only comes now – it's ambient advertising. While in Europe, this type of advertising has existed since the beginning of 90th years of the twentieth century.
Now Our market is a small fraction of what it is ambient. Placement on non-standard surfaces, viral advertising, and several other services from a long list of ambient advertising. But, if briefly, ambient Advertising may be described as something that attracts. To read more click here: Eva Andersson-Dubin. Emotions have always played in our lives an important role. Creating ambient advertising, you touch on a domino, which clings to the other chips that are litter, also affect yet. So, paying a one-step ambient advertising, you are creating a whole chain of product promotion.
Achieve this a variety of tools, but basic – they are human feelings and a desire to share information. People enjoy spectacular show, and the bread more expensive. They love everything that they are surprised, amused, appalled. Strong emotions are, they are not lost. Feelings – is what keeps the company at Apple. When Steve Jobs was asked what they did The new model of progressive cultivation, he said: – Do we have created such icons that they want to lick it. We like things because they give to emotions. Ambient advertising, a well-designed, no-break brand integrity, added to this mixture and fixing the image of another company. This is a milestone that allows you to rise above the competition and to subordinate the market currently. In Russia, unfortunately, only a few companies can provide design ambient advertising. Visual communications agency Somersett.